{"id":10092,"date":"2024-10-16T10:00:00","date_gmt":"2024-10-16T08:00:00","guid":{"rendered":"https:\/\/43ride.com\/en\/?p=10092"},"modified":"2024-10-13T13:27:51","modified_gmt":"2024-10-13T11:27:51","slug":"wtbs-new-tires-are-tough-af","status":"publish","type":"post","link":"https:\/\/43ride.com\/en\/technews\/2024\/wtbs-new-tires-are-tough-af\/","title":{"rendered":"WTB\u2019S New Tires are TOUGH AF"},"content":{"rendered":"\n<p>The rapid rise of full-power eMTBs combined with the increasing demands of enduro and gravity riding has led to the acceleration in wear &amp; tear on equipment.. As riders push for longer, faster, and harder rides, the demands on bikes and their components continue to grow. There&#8217;s no doubt that tires are at the forefront, taking on the toughest challenges head-on. Not to worry though, help is on the way.<\/p>\n\n\n\n<p>WTB has been working tirelessly to meet those demands and is thrilled to introduce the all-new SG1 technology.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"https:\/\/43ride.com\/en\/wp-content\/uploads\/sites\/4\/2024\/10\/wtbtires-2024-opony-6.jpg\" alt=\"\" class=\"wp-image-10099\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Toughest casing yet.<\/h2>\n\n\n\n<p>SG1 represents the toughest and most durable protection technology ever to be paired with WTB\u2019s iconic Trail Boss, Vigilante, Judge and Verdict treads, taking the proven dual-ply \u2018Tough\u2019 option to an entirely new level.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"940\" height=\"627\" src=\"https:\/\/43ride.com\/en\/wp-content\/uploads\/sites\/4\/2024\/10\/image.png\" alt=\"\" class=\"wp-image-10093\"\/><figcaption class=\"wp-element-caption\">Inner Peace+ (green), and under tread protection (yellow).<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Added puncture protection runs beneath the entire tread cap making the tire more resilient against sharp objects lurking in the dirt. &nbsp;But the fortification does not stop there. With a clear goal of strengthening the most vulnerable areas of a tire, WTB has introduced their new Inner Peace + technology, tripling the height of it\u2019s apex bead protection for SG1. This enhancement not only shields the tire bead from damage, but also significantly bolsters the sidewall structure.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1280\" height=\"853\" data-id=\"10096\" src=\"https:\/\/43ride.com\/en\/wp-content\/uploads\/sites\/4\/2024\/10\/wtbtires-2024-opony-3.jpg\" alt=\"\" class=\"wp-image-10096\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1920\" data-id=\"10095\" src=\"https:\/\/43ride.com\/en\/wp-content\/uploads\/sites\/4\/2024\/10\/wtbtires-2024-opony-2.jpg\" alt=\"\" class=\"wp-image-10095\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" data-id=\"10097\" src=\"https:\/\/43ride.com\/en\/wp-content\/uploads\/sites\/4\/2024\/10\/wtbtires-2024-opony-4.jpg\" alt=\"\" class=\"wp-image-10097\"\/><\/figure>\n<\/figure>\n\n\n\n<p>Our athletes and testers are particularly thrilled about this upgrade as it allows for increased comfort and traction by running lower pressures without sacrificing tire stability in heavy compressions or through hard cornering. More protection AND more support &#8211; that\u2019s a win win!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">But wait. There\u2019s more.<\/h2>\n\n\n\n<p>They say you can\u2019t have your cake and eat it too, but after years of development and many separate revisions, WTB has also updated both Fast Rolling and High Grip compounds to not only increase tread longevity, but also improve grip at the same time\u2026 Especially in the wet!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"https:\/\/43ride.com\/en\/wp-content\/uploads\/sites\/4\/2024\/10\/wtbtires-2024-opony-5.jpg\" alt=\"\" class=\"wp-image-10098\"\/><\/figure>\n\n\n\n<p>These advancements have been achieved by optimising the natural vs. synthetic rubber ratios and fine-tuning the balance between carbon black vs. silica within the compound itself.<\/p>\n\n\n\n<p>The increase in natural rubber results in a compound that\u2019s less slippery when exposed to moisture &#8211; exactly where you need that extra bite.<\/p>\n\n\n\n<p>Pair that with a reduction in carbon black &amp; a boost in silica levels, and you get increased durability and resistance to wear, resulting in longer lasting tires that grip harder and puncture less. Now who could be mad at that?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"https:\/\/43ride.com\/en\/wp-content\/uploads\/sites\/4\/2024\/10\/wtbtires-2024-opony-1.jpg\" alt=\"\" class=\"wp-image-10094\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Sustainably Packaged and Available Now<\/h2>\n\n\n\n<p>All new WTB tires are packaged using 100% recycled materials and zero plastic. Pricing for SG1 tires starts at $89.95 \/ \u20ac74.50 \/ \u00a380.00, and are available at <a href=\"https:\/\/wtb.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WTB.com<\/a> now, as well as dealers across the USA and Europe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About WTB<\/h2>\n\n\n\n<p><em>Founded in 1982, WTB was formed in Marin county, the birthplace of mountain biking, to design better bicycle products. Renowned for saddles, tires, rims and grips, this rider-driven company continues to push the boundaries of what\u2019s possible through an unrelenting spirit of innovation and passion for two-wheeled adventure.<br><br>Official website: <\/em><a href=\"https:\/\/www.wtb.com\/\"><em>wtb.com<\/em><\/a><em><br>Media: <a href=\"https:\/\/www.facebook.com\/wildernesstrailbikes\/\">facebook<\/a>, <a href=\"https:\/\/www.instagram.com\/wildernesstrailbikes\/\">instagram<\/a>, <a href=\"https:\/\/twitter.com\/ridewtb\">twitter<\/a>, <a href=\"https:\/\/www.youtube.com\/channel\/UCqW1DLNv4Sbh2eqJXcMW15w\/videos\">youtube<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rapid rise of full-power eMTBs combined with the increasing demands of enduro and gravity riding has led to the acceleration in wear &amp; tear on equipment.. As riders push for longer, faster, and harder rides, the demands on bikes and their components continue to grow. There&#8217;s no doubt that tires are at the forefront,<\/p>\n","protected":false},"author":3,"featured_media":10094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[2127,12,28,1564,36,83,24,555,1745,2265,150,190,693,95,2266],"class_list":{"0":"post-10092","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technews","8":"tag-2127","9":"tag-43ride","10":"tag-downhill","11":"tag-emtb","12":"tag-enduro","13":"tag-freeride","14":"tag-mtb","15":"tag-opony","16":"tag-opony-wtb","17":"tag-sg1","18":"tag-tires","19":"tag-trail","20":"tag-wildernesstrailbikes","21":"tag-wtb","22":"tag-wtb-tires"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WTB\u2019S New Tires are TOUGH AF - 43RIDE bike mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/43ride.com\/en\/technews\/2024\/wtbs-new-tires-are-tough-af\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WTB\u2019S New Tires are TOUGH AF - 43RIDE bike mag\" \/>\n<meta property=\"og:description\" content=\"The rapid rise of full-power eMTBs combined with the increasing demands of enduro and gravity riding has led to the acceleration in wear &amp; tear on equipment.. 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