{"id":135,"date":"2014-02-01T11:11:02","date_gmt":"2014-02-01T10:11:02","guid":{"rendered":"http:\/\/43ride.com\/en\/?p=135"},"modified":"2014-03-18T11:11:39","modified_gmt":"2014-03-18T10:11:39","slug":"sram-the-relentless-pursuit-then-and-now","status":"publish","type":"post","link":"https:\/\/43ride.com\/en\/story\/2014\/sram-the-relentless-pursuit-then-and-now\/","title":{"rendered":"SRAM-The Relentless Pursuit-Then and Now"},"content":{"rendered":"<p style=\"text-align: justify;\">Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. The best part is we just keep making it better.<br \/>\nThis is what SRAM is all about. Sure, a casual rider will appreciate solid performance, reliability, dependability and all the standard qualities one would expect. But it&#8217;s the riders who live and breathe bicycles who love us most because bicycles are what we love, too. In fact, they&#8217;re our only love.<\/p>\n<p><iframe src=\"\/\/www.youtube.com\/embed\/LU8usmcjzHY?rel=0\" height=\"506\" width=\"900\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. The best part is we just keep making it better. This is<\/p>\n","protected":false},"author":5,"featured_media":136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,8],"tags":[],"class_list":{"0":"post-135","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-story","8":"category-video"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SRAM-The Relentless Pursuit-Then and Now - 43RIDE bike mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/43ride.com\/en\/story\/2014\/sram-the-relentless-pursuit-then-and-now\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SRAM-The Relentless Pursuit-Then and Now - 43RIDE bike mag\" \/>\n<meta property=\"og:description\" content=\"Incremental enhancements. 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