{"id":2261,"date":"2016-02-17T17:55:45","date_gmt":"2016-02-17T16:55:45","guid":{"rendered":"http:\/\/43ride.com\/en\/?p=2261"},"modified":"2016-02-17T17:55:45","modified_gmt":"2016-02-17T16:55:45","slug":"top-clients-of-the-global-bike-industry-to-gather-for-one-stop-shop-of-novelty-showcases","status":"publish","type":"post","link":"https:\/\/43ride.com\/en\/events\/2016\/top-clients-of-the-global-bike-industry-to-gather-for-one-stop-shop-of-novelty-showcases\/","title":{"rendered":"Top clients of the global bike industry to gather for one-stop shop of novelty showcases"},"content":{"rendered":"

Friedrichshafen, Germany \u2013 After the success of the inaugural edition of the Eurobike Media Days last year, an expanded second edition is in planning for 2016. From June 28 to 30, up to 30 manufacturers of complete bikes for the athletic market segment will meet about 200 trade press representatives from all over the world. The scenery of Kirchberg, Austria, is to provide an authentic biker\u2019s backdrop for this unique opportunity for the press to thoroughly test the many novelties in planning for the 2017 model year.<\/p>\n

\u201cOur idea \u2013 to offer the bicycle industry and the trade press a new platform for testing the latest innovations well before the date of the actual leading industry fair \u2013 fell on very fertile soil,\u201d explained Eurobike department head Stefan Reisinger. Last year, 19 companies owning 25 different brands and more than 120 journalists took part in the pilot event. \u201cThis year, the format is being further encouraged by increased commitment from more big names in the industry.\u201d Some of the most interesting new arrivals in 2016 are the manufacturers Rocky Mountain, Rose, Ritchey, Vivax Assist, Kross. Ridley, and BMC Switzerland.<\/p>\n

\"Top<\/center><\/p>\n

David Heine, BMC\u2019s manager for global marketing, values the event for its advertising power above all. \u201cFor us, the access to international journalists is very interesting. Especially at a point in the season when we\u2019re all presenting our products.\u201d The Eurobike Media Days meet with approval among journalists, as well. \u201dLast year, the bike editorial staff was thrilled by how effectively we could produce video material,\u201d explained Moritz Cehak from the publishing house Delius Klasing in eager anticipation of this year\u2019s edition. Johannes Haidn of WOM Medien added: \u201cFor us, the 2015 event was very good. We\u2019ve decided to bring a larger team this year, so we\u2019ll have six people on location for all three days of the event.\u201d From the Hungarian Bikemag.hu, Takacs Tamas is also full of anticipation: \u201cThe Eurobike Media Days are custom-tailored to journalists\u2019 purpose. The test tracks are wonderful. I hope they become a really great testing event.\u201d<\/p>\n

Aside from the festive atmosphere, the Eurobike Media Days also promises the participants ideal testing conditions in the heart of the Austrian Alps. There are trails, road loops and a gondola situated directly at the fairgrounds. So real-world conditions are guaranteed for extensive test rides and film and photo ops of MTB and roadbike innovations.<\/p>\n

The basic idea of the Eurobike Media Days<\/h1>\n

Many companies in the athletic bike segment had already tried inviting the trade press to their own individual press events before Eurobike came along. Between April and July of years past, editorial departments received invitations to up to 30 different premiere presentations. Many trade journalists agree that it was just not affordable. For the bike manufacturers, as well, such events require great expense and personnel resources. The Eurobike Media Days are intended to consolidate the many individual presentations, to showcase the latest innovations and trends in the bicycle industry for an exclusive circle of international media representatives in a real-world environment \u2013 in advance of the actual Eurobike, which will take place this year from August 31 to September 4, 2016. The Eurobike team will once again be supported in organizing the Eurobike Media Days by the external project coordinator Christina Kulling.<\/p>\n

Further information is available at: eurobike-mediadays.com<\/a> and eurobike-show.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Friedrichshafen, Germany \u2013 After the success of the inaugural edition of the Eurobike Media Days last year, an expanded second edition is in planning for 2016. From June 28 to 30, up to 30 manufacturers of complete bikes for the athletic market segment will meet about 200 trade press representatives from all over the world.<\/p>\n","protected":false},"author":3,"featured_media":2262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[12,86,87,24,72],"class_list":{"0":"post-2261","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-events","8":"tag-43ride","9":"tag-eurobike","10":"tag-friedrischafen","11":"tag-mtb","12":"tag-show"},"yoast_head":"\nTop clients of the global bike industry to gather for one-stop shop of novelty showcases - 43RIDE bike mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/43ride.com\/en\/events\/2016\/top-clients-of-the-global-bike-industry-to-gather-for-one-stop-shop-of-novelty-showcases\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top clients of the global bike industry to gather for one-stop shop of novelty showcases - 43RIDE bike mag\" \/>\n<meta property=\"og:description\" content=\"Friedrichshafen, Germany \u2013 After the success of the inaugural edition of the Eurobike Media Days last year, an expanded second edition is in planning for 2016. 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