Every sport has its heroes. And every type of sport has a large amount of people who feel the same passion as the heroes – but they won‘t ever be recognized. Bikewear and protection brand ION now sets up a program to give them a voice: It is called ‚Make your experience count‘ (or MYEXCO in short) and is addressed to those who are out on their bikes riding every day and in all weathers. With this new program ION wants to collect unfiltered feedback from the bike scene on grassroots level. This feedback will be used in order to further enhance product details, push progression and take technologies to the next level.
MYEXCO will be rolled out through selected shops in Germany, Austria, Switzerland, France, Italy, Spain, UK, BeNeLux and South Africa. Riders can apply in their local bike shop and will be selected by the shop owners. Every opinion leader will receive an ION TRANSOM 16 backpack for free plus an exclusive offer from ION‘s bike wear & protection range. Additionally, each of the MYEXCO members will have the opportunity to take part in a photo award competition and win a one-year ION gear
sponsorship. Shops all over Europe have received the invitations to the program recently. And the candidates have to hurry up: 30th September is the deadline for the registration on the program.
Their tasks in short:
- MYEXCO opinion leaders are requested to complete two questionnaires during the program. They will be invited to give feedback on specific questions and make suggestions about improvements.
- In addition, the opinion leaders have the opportunity to document their experiences with ION and the TRANSOM 16 backpack on Instagram. In the aftermath of the program period, opinion leaders automatically participate in a facebook voting for the best “Make Your Experience Count” photo. The rider with most votes wins a one-year ION gear sponsorship.
Andi Lipp, International Marketing Manager ION Bike:
We believe that the experience from these girls and guys can inspire the little differences we are looking for. We want unfiltered, objective and authentic feedback, rather than feedback from pro athletes who are always influenced. Thus, we decided to establish this program and invite a few selected riders in Europe.
ION is all about progress and innovation. The brand strives to push boundaries and transform the passion for sports into unique, outstanding designs and innovative technology. This progression can be seen in the optimization of existing technologies – for example inside the steadily growing protection range with patented technologies, such as Tectonic_Fit. Or by introducing groundbreaking innovations, like the brand new ION backpack with AC_Cooling System and SAS-TEC Spine Plate Interface. Now, ION wants to go one step further.