A group of passionate riders and engineers have turned the bike rack on its head with a simple yet ingenious idea. Meet the Upside Rack. This innovative design fixes all bike types on normal roof racks in just seconds, with no pre-assembly required and no need to leave it on your car between rides. It’s so small and portable that you can even ride to work with it in your pack (or strapped to your bike frame) and catch a lift home.

What’s the Upside? More bikes, more rides more often

In seconds, the Upside Rack is open and on your bike. From there, it’s onto your roof racks. Then one simple, strong clamping mechanism finishes the job and has you ready to go. Its secure but soft grip promises to safely hold your bike no matter the shape of the frame or the size of the tyres. It’s the only rack that fits your road bike, mountain bike, fat bike, kids bikes or commuter without adapters, wheel removal or frame contact.

What’s the Upside? More bikes, more rides more often

Once you arrive at your riding destination, your bike is off in seconds and you are ready to ride. It can easily be switched between vehicles. And – not being a permanent fixture on your car’s roof – the Upside Rack saves you from wind noise and extra fuel consumption.

What’s the Upside? More bikes, more rides more often

Sean Stoney, co-founder of Upside Racks:

The unique design of our bike rack brings portability and the ability to carry nearly any type of bike. It solved a problem that most avid bike riders have faced at one point or another, quickly installing a second or third bike on your roof. I also see non-riders owning one, be it parents or even grandparents, without having a permanent installation.

Stefan Wrobel, co-founder of Upside Racks:

We really went back to first principles with the design, threw out all our preconceived ideas of what a bike rack should be capable of, how it holds the bike and especially how it should look. The user is always front of mind for us, whether it how easily it can be used, how after-sales care will work, how will it be stored and especially, can I trust this rack for durability and safety.

The Upside Rack team is obsessed about quality. Having worked for companies like Siemens, GM, Nissan, BMW and Tesla, the Upside Rack’s creators know all about speed, innovative design and engineering. Having managed major operations and programs they also know how to deliver multi-million dollar projects on time. After months of refinement, the concept is ready to go and the highest quality suppliers have been sourced to craft this exceptionally strong, clean and easy-to-use solution.

What’s the Upside? More bikes, more rides more often

The Upside Rack team are taking their product to Kickstarter now, offering supporters the chance to get their hands on the newest and most revolutionary bike rack the market has ever seen with limited edition models, discounted early-bird pricing and prizes.

What’s the Upside? More bikes, more rides more often

The worldwide Kickstarter campaign for Upside Racks will launch on:

  • USA: November 28 at 7am Eastern Standard Time (UTC -5hrs)
  • Europe: November 28 at 12noon Greenwich Mean Time (GMT)
  • Australia: November 28 at 11pm AEDT (GMT + 11 hrs)

Photos, videos and details can be found at the following links: upsideracks.com, kickstarter.com/projects/upsideracks/upside-racks-want-to-ride-more-bikes-more-often