ION introduces two new faces on its international bike team: Canadian Mike Hopkins, a former Rampage participant, joins the team in 2017. He will be equipped with ION bike wear and the brand new bike shoes. Young French rider William Robert was already on the French roster of ION last year. The strong development of the 23-year-old during the last seasons now led him into the international team of ION. Both, Hopkins and Robert are known for their multifaceted riding skills, allowing them to adapt a playful style to any kind of bike.
Mike Hopkins
Hopkins’ strong background as a Big Mountain Freeride contest rider (and professional skier) is accomplished by an impressive list of video appearances: 2010 he had a segment in Life Cycles. Last year he ran his own episode of Raw 100 and played a central role for the “Dream Ride” in front of and behind the camera.
Not yet on the same level of popularity, but already on his way is William Robert. The French young gun is what people call a down-to-earth character but is going big when sitting on a bike: the skills he demonstrated in several video edits (e.g. “Fresh Face” and “„Practise makes perfect”) last year brought him lots of credits – no matter if it was on a dirt bike, enduro bike or big bike. And he defined an ambitious goal already: riding Red Bull Rampage.
William Robert
On top of that, several riders that are with ION for a couple of seasons already added new product categories to their contracts: Antoine Bizet, second at Rampage 2016, will now be equipped with bike wear and protection. Julia Hofmann, Max Schumann and Rob Heran will be also riding with ION bike shoes from now on. Rob Heran was highly involved into the whole shoe development process anyway. Thus, it is a logical consequence to equip him with the new footwear.
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Official website: ion-products.com