Shimano, one of the most iconic components manufacturers in cycling, today announced that they have signed as the official Drivetrain, Brake and Drive Unit Partner of the Enduro World Series (EWS) and the all-new EWS-E.
Since the introduction of its DEORE XT drivetrain in 1982, Shimano has been at the forefront of producing mountain biking components designed to perform at the highest levels. Whether it is submerged in the axle-deep mud of a Colombian forest or skimming car-sized rocks in the shadow of the Matterhorn, Enduro World Series racers place the highest possible demands on their equipment. As a result, this partnership is a perfect fit for both parties.
Shimano has been focused on improving a racer’s off-road performance for nearly four decades, a fact borne out by its latest HYPERGLIDE+ 12-speed drivetrains. They offer unprecedented shifting technologies and gear range ranges to satisfy today’s mountain bikers’ needs.
By drilling down into the fundamental way in which the chain interacts with the cassette and chainrings Shimano’s latest HYPERGLIDE+ 12-speed drivetrains enable the rider to shift under load with unbelievable ease and accuracy. So, no matter what the terrain, enduro racers now have the most stable, confidence-inspiring shifting.
Shimano has a long legacy of sponsoring elite level global mountain bike racing and we are proud to now sponsor and support the Enduro World Series and E-bike Enduro World Series. Thanks to the elite level of competition within the EWS, it is a great opportunity for us to validate and further refine our products for MTB and E-Bike categories. We look forward to a long term relationship with the Enduro World Series.
– Taizo Shimano, Bicycle Business Division of Shimano
Those sentiments were echoed by the Enduro World Series Managing Director, Chris Ball.
It’s a tremendously exciting time for everyone here at the EWS, especially in regard to our relationship with Shimano. The fact that we are all mountain bikers is at the very heart of our company and as a result we have all used Shimano products virtually since the first few metres of our two-wheeled lives. In such a vibrant, healthy and competitive industry, few brands come close to the reputation for technological trail-blazing that Shimano has developed over the years. We look forward to working with them to continue Shimano’s strong tradition of race-developed products.
– Chris Ball, Enduro World Series Managing Director
About Shimano
Founded in 1921, Shimano is dedicated to helping its customers get closer to nature, supporting people to realize their dreams and create new lifestyles. That comes with the desire to create outstanding cycling products and apparel. With almost 100 years’ experience in creating internationally renowned bicycle components, Shimano is proud to have developed products that continue to take countless athletes to victory and provide the means for limitless global bicycle journeys.
Official website: shimano.com
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About Enduro World Series
The Enduro Mountain Bike Association (EMBA) was born in October 2012 with the aim to bring together the world’s enduro community. As organisers of the Enduro World Series, EMBA will link the largest mountain bike enduro events in the world with the best trails possible in a series of events existing to deliver the most exciting racing, most relaxed atmosphere and rider-focused organisation possible. The team behind the Enduro Mountain Bike Association have one goal – to globally develop and progress the discipline of enduro for the riders, the sport and the industry. With the shared experience of Italian Super Enduro, French Enduro Series, Crankworx and World Cup racing, the Enduro World Series is an international competition like none before.
Official website: enduroworldseries.com
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