Richie Rude isn’t the type of person that seeks the spotlight, but thanks to his amazing skills and determination on a bicycle he has quickly become the most dominant Enduro rider on the planet. Richie has been riding on Shimano since he was 15 years old and has grow up developing his stellar skills on Shimano components for the past 6 years, including his victories in the 2013 National Downhill Junior Championship and the 2015 Enduro World Series.
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Photos: Paris Gore
Source: bike.shimano.com