Until now, the YT MOB was the brand’s race division, an explosive team that thrived between the tape and rocked the sports landscape from the outset. From the moment they put tires to dirt, the MOB put YT Industries on the map with their unity of racecraft, personality, and undeniable talent, confirming their status as a dominant force within the race paddock. But all great things must come to an end. 2021 saw the MOB withdraw from competition; radio silence echoed as they mapped out their future.
Behind the scenes, there’s been a shift in focus. A break in the convention. You heard it here first… the YT MOB is back. But it’s more than a race team. 2023 marks a new chapter, and they’re here to make waves. Their athletes and ambassadors, across all disciplines, will be flying the flag for the YT MOB. From freeride to slopestyle and enduro to downhill, this diverse approach will see YT drive progression across all reaches, bringing their signature blend of Good Times along for the ride.
This new phase for the YT MOB will see them hunt the crown of a new discipline, enduro. There are no half-measures for the German brand, and their new enduro team is no exception. For 2023 and beyond, they set out to do some damage with three heavy hitters: Jack Moir, Christian Textor, & Kasper Woolley. This crew knows a thing or two about putting together a winning run and will bring their wealth of experience to the track under the YT MOB banner.
I love what YT has built. They’re not like other brands and remind me of what mountain biking is all about… Good Times! They’ve created an enduro program that offers the team all the support we need from every possible angle. We even have the freedom to choose our components, so we can use whatever parts we feel maximize our potential!
Jack Moir
I‘m incredibly pumped to redefine the MOB and bring it to the next level. Since we founded the MOB in 2016, it was always our goal to run not only our DH program under this umbrella but all our riders from all disciplines. The whole family! How a real mob should be.
Markus Flossman, Founder & CVO of YT Industries
Returning to racing at the highest level means a lot to me, and I can‘t wait until the season starts. It‘s our chance to prove once again that our bikes are not only made for hitting big freeride stuff but capable of winning the most important races.
But what strikes me most is that we managed to incorporate our UNCAGED philosophy into the YT MOB by allowing our riders to choose unique components of their choice. Our riders can spec their bike based on performance and are not forced to run stuff just because of sponsorship, so nothing holds them back from performing at their best. I‘m super proud that we’re the only brand offering this advantage to its riders.
The Mob now consists of all the following riders, across multiple disciplines:
Jack Moir, Christian Textor, Kasper Woolley, Oisin O’Callaghan, Sian A’Hern, Erik Fedko, Graham Agassiz, Dylan Stark, Ethan Nell, Bienvenido Alba, Dakoda Osusky, Josh Lowe, Brett Tippie, Brooke Anderson, Emma Olfosson, Ace Hayden, Anthony Napolitan, Erik Irmisch, Johann Potgieter, Manuel Lettenbichler, Lennox Zimmerman, Peter Jamison, Brandon Wilson, Will Easey, Luis Blattner, Maxima Jaax, Timo Pries, Cameron Bragg, Julian Voytilla, Kael Foale, Sami Sauri
2023 marks the addition of not only the Enduro riders, but also Dakoda Osusky and Emma Olfosson who will represent the MOB in freeride, stay tuned to see more from these two.
About YT Industries
YT Industries was founded by Markus Flossmann in 2008 to give talented riders access to competitive dirt jump bikes. YT stands for Young Talent and reflects its founder’s approach to life: No matter the age, it is never too late to explore your hidden talent or passion and to try something new. It is never too late to LIVE UNCAGED.
To this day, YT focuses on mountain biking and offers a wide range of products from downhill and enduro to trail bikes as a direct-to-consumer brand. YT bikes are distinguished by high quality for an exceptional price. Be it Red Bull Rampage, Downhill World Championships, or World Cups, YT bikes have dominated at world-class events and carried the best athletes to major titles.
Official website: yt-industries.com
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