Scottish trials and mountain bike pro Duncan Shaw has announced an exciting new partnership with German security expert ABUS, a global leader in high-quality helmet and bicycle security products. As part of this collaboration, Shaw will use ABUS gear and contribute to the development of gravity-focused products, including dirt, and enduro helmets.
Duncan Shaw, renowned for his expertise and creativity in riding street trials across urban environments and mountain bike in challenging trail terrains, now serves as a global ambassador for ABUS. With a strong social media presence and the success of his live performance series, “Drop and Roll Tour,” the 36-year-old from Inverness has cultivated a large fanbase and continues to inspire and educate riders around the globe. His passion for mountain biking and commitment to pushing the sport’s boundaries make him an ideal fit for ABUS, a brand synonymous with innovation and reliability in bicycle safety.
I am delighted to be partnering with ABUS. It’s great to work with a brand that has such a rich history of producing quality products with a strong emphasis on safety. I look forward to helping represent and create helmets for the most demanding situations.
Duncan Shaw
This year marks the 100th anniversary of ABUS, a milestone celebrated by expanding their Gravity roster. Shaw will be riding key ABUS models, including the CliffHanger enduro helmet, the new HiDrop full-face helmet, and an upcoming dirt helmet yet to be released.
We’re thrilled to welcome Duncan to the ABUS family. His expertise, passion, and relentless pursuit of excellence are invaluable, and we believe this collaboration will be mutually beneficial.
Peter Romanov, Managing Director ABUS UK Ltd.
Duncan is a remarkable athlete who inspires mountain bikers worldwide. His role in the development of our gravity and urban helmet lines, as well as his advocacy for bicycle safety, will be immensely valuable. We’re excited to work with him and look forward to an impactful partnership.
Christian Rothe, member of the ABUS Executive Board
About ABUS
Since 1924 ABUS provides the good feeling of security worldwide. As a German quality manufacturer we ensure that our products are highly reliable and offer a long service life while being easy to operate. In order to meet the growing requirements of private and commercial users, ABUS provides a large product range of innovative security solutions in the areas of security at home, mobile security and commercial security. The ABUS group comprises the companies ABUS August Bremicker Söhne KG, ABUS Security-Center GmbH & Co. KG and ABUS Pfaffenhain GmbH with around 4,000 employees worldwide.
Official website: abus.com
Media: facebook, instagram, youtube