The helmet specialist ABUS is an official partner of the Red Bull District Ride 2022, which is part of the FMB World Tour as a Diamond Event. The traditional German brand from Wetter (Ruhr) will be supporting the World’s largest urban slopestyle event, taking place in Nuremberg’s Old Town on September 2nd and 3rd after a five-year hiatus. Organizers expect more than 80,000 spectators taking in the breath-taking scenery and ground-breaking riding. ABUS will be on site with athletes Lucas “Huppi” Huppert, Tom Isted, Gabriel Wibmer and Gravity legend Cedric Gracia, among others, to present the new AIRDROP full-face helmet.
The world’s largest urban mountain bike event will be taking place for the sixth time in the Franconian city, and of course, the protection experts from ABUS will be there to represent as an official partner. When the 15 world’s best MTB slopestyle riders compete on Saturday, ABUS will be represented on the 700-meter-long course by Swiss slopestyle ace Lucas (Huppi) Huppert who is the latest addition to the ABUS Gravity Team. The young rider from Zurich is coming off a strong fifth place finish at the legendary Red Bull Joyride in Whistler, and will no doubt be looking to back up his performance at District Ride. In addition to Huppert’s representation for ABUS, all riders will pass the “ABUS Bridge”, which connects Districts 3 and 4.
The Red Bull District Ride is the perfect place to demonstrate the quality of the new ABUS MTB helmets. The traditional brand from North Rhine-Westphalia will present its new mountain bike full-face helmet, the AIRDROP, as well as the high-end enduro helmet, the CLIFFHANGER. A limited edition version of their iconic slopestyle model SKURB will also be unveiled in a special Red Bull District Ride design.
Fans can meet brand ambassadors Gabriel Wibmer, Lucas Huppert, French legend Cedric Gracia and Tom Isted at the ABUS booth in the spectator area at the main market. An autograph session is planned on Friday before the Best Trick Contest. There will also be a photo box at the booth where you can capture your Red Bull District Ride moment and also win a SKURB Limited helmet.
In the mountain bike segment, ABUS has presented several innovations this season – for trail shredding, bike park balling, or even dirt park sessions. ABUS gets inspiration and valuable input for its products from its ever-growing Gravity Team, which includes young guns Gabriel Wibmer, Lucas Huppert and Tom Isted, as well as MTB legends Richie Schley and Cedric Gracia.
About ABUS
Since 1924 ABUS provides the good feeling of security worldwide. As a German quality manufacturer we ensure that our products are highly reliable and offer a long service life while being easy to operate. In order to meet the growing requirements of private and commercial users, ABUS provides a large product range of innovative security solutions in the areas of security at home, mobile security and commercial security. The ABUS group comprises the companies ABUS August Bremicker Söhne KG, ABUS Security-Center GmbH & Co. KG and ABUS Pfaffenhain GmbH with around 4,000 employees worldwide.
Official website: abus.com
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