Sombrio is pleased to announce the launch of #LUXURYOFDIRT, a contest showcasing the brand’s passion for life on two wheels. The brand, together with Sombrio sponsored riders, such as Darren “The Claw” Berrecloth, will share their #LUXURYOFDIRT stories (through a series of 4 webisodes) with mountain biking communities world-wide. Sombrio will ask its audience to engage by sharing their very own #LUXURYOFDIRT stories online with a chance to win great prizes.
As each webisode is released, fans and consumers will learn what #LUXURYOFDIRT means to other Sombrio Cartel athletes such as Jill Kintner, Bryn Atkinson and Katie Holden.
