YT Industries is breaking fresh ground, dropping an all-new MTB-dosed collaboration with revered footwear giant Vans. Led by an ethos to LIVE UNCAGED, YT Industries rises above the noise and is never afraid to do things its own way. The launch of this co-branded collection cements that, drawing from both the new and shared influences Vans brings to the party for a team-up deep in street culture.
From its inception in ’07, YT had a mission – to put gravity-driven, performance products within reach of mountain bikers across the globe. With Vans, it takes its next step. BMX and MTB share close ties, and the Vans x YT Industries 114 highlights that. It’s built for the needs of the Vans BMX team, making it a match for heavy jump jams, bike park laps, and endless pump track sessions.
Beneath its casual silhouette, it packs the VANS WAFFLECUP™ BMX outsole, POPCUSH™ cushioning, and DURACAP™ underlays to supply the support, protection, and durability progressive riders demand. For beyond the bike, the collection includes a set of Vans x YT Industries La Costa sliders inspired by the brand’s mantra. The ultimate in convenience, this slip-on is set to upgrade your downtime and features a heritage, waffle-inspired outsole and an ULTRACUSH™ LITE footbed for plush, all-day cushioning. What’s a shoe launch without an edit – skate legend Steve Caballero features alongside YT Industries rider Erik Fedko and the team in this clash of worlds as they unleash this shoe to the global stage.
Link to product: yt-industries.com/world-of-yt/vans-x-yt
About YT Industries
YT Industries was founded by Markus Flossmann in 2008 to give talented riders access to competitive dirt jump bikes. YT stands for Young Talent and reflects its founder’s approach to life: No matter the age, it is never too late to explore your hidden talent or passion and to try something new. It is never too late to LIVE UNCAGED.
To this day, YT focuses on mountain biking and offers a wide range of products from downhill and enduro to trail bikes as a direct-to-consumer brand. YT bikes are distinguished by high quality for an exceptional price. Be it Red Bull Rampage, Downhill World Championships, or World Cups, YT bikes have dominated at world-class events and carried the best athletes to major titles.
Official website: yt-industries.com
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